Three Digital Marketing Challenges in Association Marketing | r2i | R2i
Association marketers discussed some key challenges at the ASAE's Marketing, Membership & Communications Conference including the challenge of making CMS selections, web governance and deciding between responsive design or mobile ready. Association …R2i
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Experian Marketing Services reports multichannel retailers had highest volume …
NEW YORK, June 5, 2013 — /PRNewswire/ — Overall email volume increased 11.6 percent in Q1 2013 versus Q1 2012, according to Q1 2013 email benchmark report by Experian Marketing Services , a global provider of integrated consumer insight, targeting …
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Marketing blitzes and jumping the critical gun
It has created an instant brand “that is as effective as it is overwhelming”, partly thanks to critical praise, Tony Awards success and word of mouth, but mostly thanks to effective marketing, which was all about raising anticipation and expectation …
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Popular Questions
What are the three digital marketing challenges in association marketing identified by r2i?
The three central challenges are reaching the right audiences, creating engaging digital experiences, and demonstrating measurable marketing results. Associations often serve members, prospects, event attendees, sponsors, and other stakeholders with different needs. A clear audience strategy, relevant content, and consistent performance tracking can address these competing demands.
Why is audience targeting a challenge in association marketing?
Association marketing must communicate with multiple groups rather than one clearly defined customer segment. Member data may be spread across databases, event platforms, email tools, and other systems, making personalized outreach difficult. Associations can improve targeting by consolidating data, segmenting contacts by interests and behavior, and tailoring campaigns to each audience.
How can associations improve digital engagement when addressing the challenges discussed by R2i?
Associations should design content and online journeys around specific member needs, such as education, networking, advocacy, or events. Mobile-friendly pages, clear calls to action, useful resources, and timely email campaigns can make participation easier. Testing different messages and reviewing engagement data helps teams refine the member experience over time.