Salesforce.com Lands Deal For Online-Marketing Race
Salesforce.com Inc.'s $2.5 billion acquisition of ExactTarget Inc. is the latest in a series of high-profile deals for Web marketers as the largest enterprise-software companies plunge into the world of online marketing. Marketing managers are …
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Target resources to get marketing right
Marketing your business is vital. Once the services and products you have to offer are ready, you need to get your name or brand into the marketplace to generate sales. Without a carefully considered marketing plan built into all areas of your business …
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91% Of B2B Marketers Now Use Social Media For Content …
The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report presented by the Content Marketing Institute and Marketing Profs confirms that more B2B marketers are using social media sites than ever before.AllTwitter
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Popular Questions
What does Salesforce.com landing a deal mean for the online-marketing race?
The deal strengthens Salesforce.com's position in the competition to serve businesses with online-marketing tools. It may give the company greater reach, new capabilities, or a stronger basis for competing with established marketing platforms. Businesses should examine the deal's announced scope before assuming it will immediately change their existing marketing technology.
Why is Salesforce.com's new deal important to online marketers?
Salesforce.com's agreement signals that online marketing is becoming a major area of competition among business-technology providers. A stronger Salesforce offering could help marketers connect customer data, campaign management, and sales activity in one environment. Marketing teams should compare the deal's actual features, integration requirements, and costs with the tools they already use.
How could the Salesforce.com deal affect the competition in online marketing?
Salesforce.com's move could increase pressure on rival providers to improve their marketing products and partnerships. Greater competition may lead to more choices for companies seeking campaign automation, customer insight, and coordinated sales follow-up. Buyers should evaluate measurable capabilities and implementation needs rather than selecting a platform solely because of the headline deal.