Marketing Community Reacts to Boston Marathon Bombing
The two bombs that ripped through the Boston Marathon, leaving at least three victims dead and at least 130 injured Monday afternoon, also touched the marketing and media community. The explosions led to local ad agencies scrambling to account for …
See all stories on this topic »
Disillusionment of Content Marketing Is Part of the Process
Content marketing seems to be staring down a “valley of disillusionment.” It's part of the process on the way to CMI's goal of the “plateau of productivity.”Content Marketing Institute
See all stories on this topic »
Mobile Marketing on Facebook | TIME.com
[Updated 4/17/13] Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is …
See all stories on this topic »
Popular Questions
How did the marketing community react to the Boston Marathon bombing?
Marketing professionals largely responded with sympathy for the victims, survivors, and affected families rather than with promotional messaging. Many organizations paused scheduled campaigns and reviewed social media posts to avoid appearing insensitive during the breaking news. The reaction showed why brands should place human concern and accurate information ahead of routine marketing activity during a tragedy.
What did the Boston Marathon bombing teach marketers about crisis communication?
The response highlighted the need for a clear crisis-communication process, including monitoring news, coordinating internal approvals, and deciding when to suspend automated content. Marketers should verify information before sharing it and avoid speculation, graphic details, or attempts to connect a tragedy to a sales message. A concise statement expressing concern and directing audiences to trustworthy resources is generally more appropriate than promotional outreach.
What is the fastest way to improve Marketing Community Reacts to Boston Marathon Bombing without making beginner mistakes?
The fastest way to improve Marketing Community Reacts to Boston Marathon Bombing is to simplify the process and control one variable at a time. Start with the most important baseline: define the goal, identify the main failure point, and test one change before making another. Keep short notes so you can connect the outcome to the adjustment you made. This prevents guesswork and helps you build a repeatable method instead of chasing random fixes.