B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic]
If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter …
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Drew Olanoff has over 10 years of marketing, PR, customer service and support, relationship building and management, product management, and technical support experience in multiple verticals. Online, including mobile. He prides himself …TechCrunch
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Lindsay Mancha Joins Project Management Team at Internet Marketing Firm …
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Popular Questions
Why did B2B marketers say Twitter was the platform of the moment while Google+ could be the future?
Twitter offered B2B brands immediate visibility through fast-moving conversations, industry news, and direct engagement with prospects. Google+ was viewed as a promising future channel because of its integration with Google services and potential influence on content discovery. Marketers could use Twitter for real-time interaction while testing Google+ as part of a longer-term social strategy.
What can B2B marketers learn from the Twitter-now and Google+-future infographic?
The infographic highlights the importance of balancing established audience activity with emerging platform opportunities. B2B teams should measure engagement, referral traffic, lead quality, and publishing efficiency on both networks rather than relying on popularity alone. A practical approach is to maintain consistent Twitter activity while experimenting with Google+ content and tracking which topics generate meaningful business responses.
How should a B2B company apply the lessons from “Twitter is now but Google+ is the future”?
Use Twitter to join relevant industry discussions, share timely insights, and build relationships with potential customers. Adapt the same core content for Google+ by creating informative posts, participating in related communities, and monitoring audience interaction. Review performance regularly and shift time toward the platform that produces stronger engagement and qualified opportunities.