Three Digital Marketing Challenges in Association Marketing | r2i | R2i
Association marketers discussed some key challenges at the ASAE's Marketing, Membership & Communications Conference including the challenge of making CMS selections, web governance and deciding between responsive design or mobile ready. Association …R2i
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Experian Marketing Services reports multichannel retailers had highest volume …
NEW YORK, June 5, 2013 — /PRNewswire/ — Overall email volume increased 11.6 percent in Q1 2013 versus Q1 2012, according to Q1 2013 email benchmark report by Experian Marketing Services , a global provider of integrated consumer insight, targeting …
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Marketing blitzes and jumping the critical gun
It has created an instant brand “that is as effective as it is overwhelming”, partly thanks to critical praise, Tony Awards success and word of mouth, but mostly thanks to effective marketing, which was all about raising anticipation and expectation …
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