Ads & Brands: Shopper Marketing Is Going Mai…
Shopper marketing may not be sexy, but it gets results. More evidence of this: Grey Group is setting up a new shopper marketing operation to work for client Procter & Gamble now that G2, the agency's retail unit, is merging with OgilvyAction to create …
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Salesforce.com wants to overhaul corporate marketing
Taken together, the new tools – updated versions of which were integrated into Salesforce.com's Marketing Cloud product just last month – help companies identify new customers before they've purchased something, and serve existing customers even before …
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Using Social Networks For Marketing
Creating Positive Brand Associations. Social network marketing has changed the advertising world. In the past, advertising was a one-way communication where the business told the consumer their product was the best. With social media, advertising now …
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