Content marketing recap: April 2013 – Brafton
In April, web marketers were reminded there is no web without content – a poll from the Digital Advertising Alliance found 92 percent Americans agree that free news, blogs, emails and video content are critical to the overall value of the Internet …
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HTC marketing blitz to squeeze 2013 margins
TAIPEI (Reuters) – Taiwanese smartphone maker HTC Corp will struggle to improve its margins this year as it increases marketing spend for its latest model in a bid to catch up to rivals Samsung Electronics Co Ltd and Apple Inc. HTC on Thursday forecast …
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What's Eating Chief Marketing Officers?
Tight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age. Even though companies are investing in their online marketing operations, chief marketing officers (CMOs) say there is …
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Popular Questions
What topics are covered in the Content marketing recap: April 2013 – Brafton?
The Content marketing recap: April 2013 – Brafton brings together key content marketing developments and advice published during April 2013. Its focus is on creating useful material, distributing it effectively and connecting content with business goals. Readers can use the roundup to identify ideas worth revisiting in their own editorial planning.
How can the Content marketing recap: April 2013 – Brafton inform a content strategy?
Use the recap to review the types of topics and formats that were receiving attention in content marketing at the time. Compare those ideas with your audience’s questions, then select a few themes for blog posts, social updates or other campaign assets. Track engagement and conversions so future content decisions are based on measurable results rather than publication volume alone.
Why is the Content marketing recap: April 2013 – Brafton useful for content marketers?
The recap condenses several April 2013 content marketing discussions into a single reference point. That makes it easier to spot recurring recommendations about relevance, consistency and audience engagement without searching through separate updates. Marketers can treat the collection as historical guidance, then adapt the underlying practices to current channels, formats and customer expectations.