Boeing Nearing Approval for 777X Starts Marketing Plane
Boeing is betting that a new 777, with composite-plastic wings and more-efficient engines, will cement its lead in the market for wide-body jets typically used on long-haul routes. Airbus is fighting back by winning more orders for the largest version …
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Pre-Marketing: Deal leakage – The Term Sheet: Fortune's deals …
A.R. Sorkin: The dark art of deal leaks * 204-1: CEO-to-worker pay ratios skyrocket * Idea: Polluters should pay you to fix climate change * Somehow not a joke: …
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How Can Inbound Marketing Make The Most of Google Now?
Last week, following the news that Google Now functionality may be coming to Google.com, I asked if Google Now would become the Holy Grail for inbound marketers. In closing, I think it will. The thought of having your brand appear before a prospect has …
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Popular Questions
What does Boeing nearing approval for the 777X mean for marketing the plane?
As the 777X moves closer to regulatory approval, Boeing can market the aircraft with greater confidence to airlines and potential customers. Approval signals that the plane is progressing through required safety and certification reviews. It also gives Boeing a stronger basis for discussing delivery plans, operating features, and customer opportunities.
Why is Boeing starting to market the 777X before final approval?
Boeing can begin building customer interest while the 777X completes the final stages of its approval process. Early marketing allows airlines to evaluate the aircraft for future fleet planning and long-haul capacity needs. Boeing must still make clear that final certification and entry into service depend on meeting regulatory requirements.
How could approval of the 777X affect Boeing’s airline customers?
Approval would give airlines more certainty when preparing for the 777X’s eventual delivery and operation. Customers could use Boeing’s updated information to plan routes, training, maintenance, and fleet replacement decisions. The timing of those plans would still depend on certification progress and Boeing’s delivery schedule.