Bigcommerce Shares Tips on How to Use Content for E-Commerce Marketing
AUSTIN, Texas, April 17, 2013 /PRNewswire/ — Bigcommerce, the leading e-commerce website builder for fast-growth businesses, recently made their free webinar “How to Use Content for E-commerce Marketing” available online. In this joint web seminar …
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Quick tips to boost sales with email marketing – iMediaConnection.com
Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails …iMedia Connection: All Feed
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Healthx Names Stohler Chief Marketing Officer
Dona Siebler Stohler, who held the position of chief marketing officer at Ice Miller for the past 11 years, has been named chief marketing officer for Indianapolis based Healthx. Healthx is a leading developer of self-service communication and data …
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Popular Questions
How does BigCommerce recommend using content for e-commerce marketing?
BigCommerce recommends creating useful content that answers shoppers’ questions and supports them throughout the buying journey. E-commerce brands can publish product guides, tutorials, comparison articles, and buying advice that connect naturally to their products. Each piece should include clear calls to action and links to relevant product or category pages.
What types of content can improve an e-commerce marketing strategy according to BigCommerce?
BigCommerce highlights content such as blog posts, product descriptions, customer stories, videos, and buying guides as valuable marketing assets. The most effective formats address a specific customer need instead of simply promoting a product. Retailers should match the format to the audience, such as using tutorials for complex products or visual content for items that benefit from demonstrations.
How can businesses make BigCommerce content more effective for attracting online shoppers?
Businesses can make content more effective by researching the questions and search terms their target customers use. Content should offer practical information, use clear headings, and explain product benefits in language shoppers understand. Adding internal links, relevant images, and an easy next step can guide visitors from informational content toward a purchase.
How should e-commerce brands measure the results of content marketing tips from BigCommerce?
Brands should track metrics such as organic traffic, engagement time, email signups, product-page visits, and conversions from content. Comparing performance by topic and format shows which content attracts qualified shoppers and supports sales. Marketers can then update high-potential pages, strengthen calls to action, and create more content around subjects that produce measurable results.