Mom+Pop Names Robbie Mackey New Head of Marketing, Announces Imprint …
Robbie Mackey, former head of The Orchard's interactive marketing department and alum of Mom+Pop's digital department, has been named as Mom+Pop's new head of marketing, it was announced today. The Brooklyn-based label is home to artists like …
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Marketing seminar for New Orleans area businesses taking place on April 4
The marketing firm RPM & CO is hosting a seminar for New Orleans area businesses on marketing, public relations, brand building and social media on Thursday, April 4, at the NOLA Spaces event rental venue, 1719 Toledano Street. The event, called …
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A Weight Watchers Case Study: How Smart Marketing Pays Off
It's a case study of how savvy marketing can propel a company to the forefront of its industry. Weight Watchers is clearly the dominant company among weight-loss centers and programs, banking north of $1.2 billion each year. It is at least three times …
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Popular Questions
What does Mom+Pop naming Robbie Mackey its new head of marketing mean for the company?
The announcement places Robbie Mackey in charge of marketing strategy for Mom+Pop. His responsibilities are expected to include shaping campaigns, strengthening artist and release promotion, and coordinating the label’s public-facing efforts. Readers tracking the change should follow Mom+Pop’s official announcements for details about upcoming marketing initiatives.
What imprint did Mom+Pop announce alongside Robbie Mackey’s new marketing role?
Mom+Pop announced an imprint at the same time it named Robbie Mackey head of marketing. The announcement connects the new marketing leadership with an expansion of the company’s label structure and creative activity. For confirmed information about the imprint’s name, roster, and releases, consult the original announcement or Mom+Pop’s official channels.
How could Robbie Mackey’s appointment affect Mom+Pop’s future releases and imprint promotion?
Robbie Mackey’s appointment could bring a more focused approach to promoting Mom+Pop releases and the newly announced imprint. Marketing teams typically translate label plans into artist campaigns, audience outreach, and release communications. Fans and industry observers can evaluate the impact by watching for new signing news, campaign announcements, and release updates from Mom+Pop.