It's About Time! Marketing Your Library's Electronic Resources | Not Dead Yet
Cheryl LaGuardia1 It's About Time! Marketing Your Library's Electronic Resources | Not Dead Yet If you had told me when I was a newbie librarian a lot of years ago that I'd be co-authoring a book someday that had “marketing” in the title I would have …
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Popular Questions
Why is it about time to market your library’s electronic resources more actively?
Electronic resources can be overlooked when patrons do not know they exist or do not understand how they support their research. A focused marketing effort can highlight databases, e-books, streaming media, and online journals at the moments patrons are most likely to need them. Use clear descriptions, prominent links, instructional sessions, and reminders through library communication channels. Regular promotion also shows that these resources are current and useful, not dead yet.
How can a library promote its electronic resources without overwhelming patrons?
It is about time to market your library’s electronic resources with short, audience-specific messages rather than long lists of databases. Match each resource to a recognizable need, such as finding peer-reviewed articles, preparing for an exam, or accessing digital books from home. Feature one or two resources in newsletters, social media posts, course guides, or website banners at a time. Include a direct link and a brief explanation of what users can do there.
What are effective ways to market library databases and other online resources?
Marketing your library’s electronic resources works best when promotion is connected to existing services and patron routines. Librarians can demonstrate a database during reference interactions, embed resource links in learning platforms, and create subject-specific research guides. Posters, email campaigns, orientation sessions, and targeted outreach to faculty can reinforce the same message in different settings. Track clicks, searches, attendance, and questions to identify which approaches deserve more attention.
How can librarians show that electronic resources are not dead yet?
Libraries can show that electronic resources remain valuable by presenting them as practical tools for immediate tasks rather than as hidden collections. Share examples of successful searches, useful e-books, relevant journal articles, and accessible services that patrons can use on or off campus. Ask users which formats and subjects they need, then adjust promotion around that feedback. Refresh outdated descriptions and campaigns so the information reflects current platforms, access instructions, and content.