Your Web Designer (Probably) Doesn't Know **** About SEO …
I've started and tabled this post many times, but I can't hold back any longer. I feel bad for writing it, but this needs to be said before one dollar more is.
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STUDY: Mobile Traffic Growth Flat in Q1 2013
The study found that mobile traffic growth remained stagnant from Q4 2012 to Q1 2013, increasing less than one percentage point. Since Walker Sands launched its Quarterly Mobile Traffic Report in Q1 2011, the amount of total web traffic originating …
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easyJet Halts 128 Flights Over French Strike
The industrial action comes as workers protest a plan to simplify Europe's patchwork airspace and open up more air traffic duties to private enterprise. … An easyJet spokesman said: “We are notifying passengers by email, text message and on the website.
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Popular Questions
What SEO tasks might a web designer who does not really understand SEO overlook?
A web designer may focus on appearance and functionality while overlooking crawlable site structure, descriptive page titles, heading hierarchy, and search-friendly URLs. They might also omit canonical tags, XML sitemaps, image alt text, or redirects when rebuilding a site. Before launch, ask for a technical SEO checklist and verify important pages in Google Search Console.
How can you tell whether your web designer actually knows SEO?
Ask how the design will preserve existing rankings, improve page speed, handle mobile usability, and organize internal links. A knowledgeable designer should discuss indexability, structured data where appropriate, redirects, and measurable conversion goals rather than promising instant rankings. Request examples of completed sites and review their technical performance with tools such as PageSpeed Insights and Search Console.
What should you do if your web designer knows little about search engine optimization?
Keep the designer responsible for layout and development, but involve an experienced SEO professional before major changes are published. Have the SEO specialist audit the site architecture, keyword targeting, metadata, content, redirects, and tracking setup. Test the redesigned site on a staging environment, then monitor indexing, traffic, rankings, and leads after launch.