Which Content Marketing Tactics Get the Best ROI? – eMarketer
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Popular Questions
Which content marketing tactics get the best ROI according to eMarketer?
eMarketer’s analysis points marketers toward tactics that connect useful content with measurable business outcomes. Content designed to generate qualified leads, support conversions, and serve existing customers is generally more valuable than content created only to increase traffic. Track each tactic against goals such as leads, sales, customer acquisition cost, and revenue.
How can businesses improve the ROI of content marketing tactics highlighted by eMarketer?
Start with audience needs and create content that addresses specific questions, objections, or purchase decisions. Add clear calls to action, relevant landing pages, and lead-capture opportunities so engagement can progress toward conversion. Review performance by content type and distribution channel, then invest more heavily in the combinations producing qualified results.
Do educational content marketing tactics deliver better ROI than promotional content?
Educational content can deliver strong ROI when it attracts a well-defined audience and supports a buying journey. Guides, comparisons, case studies, webinars, and practical tutorials can build trust while helping prospects evaluate solutions. Pair each asset with conversion tracking and follow-up campaigns to determine whether its engagement leads to pipeline or revenue.
What metrics should be used to evaluate which content marketing tactics get the best ROI?
Measure more than page views or social interactions when comparing content marketing tactics. Useful metrics include qualified leads, conversion rate, assisted revenue, customer acquisition cost, average order value, and return from distribution spending. Use consistent attribution rules and compare results over an appropriate sales cycle before deciding which tactics deserve additional budget.