Understanding the art and science of content marketing
Beyond the industry conference headlines and industry press, brands and marketers have evolved their social strategy to move content creation and curation to the top of their immediate marketing plans as a means to magnify brand resonance, cultivate …
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BB10 is ready to ship, BlackBerry's marketing department does its best Etta …
BB10 is ready to ship, BlackBerry's marketing department does its best Etta James parody (video). By Jon Fingas posted Mar 18th, 2013 at 9:24 PM 0. BB10 is ready to ship, BlackBerry's marketing department does its best Etta James parody video. Their …
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Vine: The Next Viral Movie Marketing Tool?
With the White House action-thriller hitting theaters this week, the distributor's been folding nontraditional marketing methods into its campaign, including a sponsorship of Break Media's new Armed Response action webseries. Social media's impact on …
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Popular Questions
What does understanding the art and science of content marketing involve?
Understanding the art and science of content marketing means combining creative storytelling with measurable strategy. The artistic side focuses on audience connection, voice, originality, and useful presentation. The scientific side uses research, audience data, testing, and performance metrics to improve results.
How can understanding content marketing help attract the right audience?
Understanding content marketing starts with identifying the audience’s needs, questions, preferences, and buying concerns. Use that information to create articles, videos, emails, or other resources that solve specific problems. Distribute each piece through channels where the intended audience already searches for information or engages with brands.
Why are research and creativity both important in the art and science of content marketing?
Research reveals which topics matter to an audience and how people search for answers. Creativity turns those insights into clear, memorable content that earns attention and encourages action. Using both prevents content from being either imaginative but unfocused or data-driven but uninteresting.
How can marketers measure the success of content marketing?
Measure content performance by matching metrics to the intended goal. Traffic, search visibility, and engagement can indicate whether content is attracting and holding attention, while leads, conversions, and revenue show whether it supports business growth. Review the results regularly, compare formats and topics, and update the strategy based on evidence.