Podcasting is an amazing and easy tool for traffic generation. Anyone can create a podcast on any subject, and it can be started without major expense. The issue is, many people just don’t know how to begin. With that, I want to answer the question “What is Podcasting and How Can I Start Today“?
Podcasting is a system that lets you download audio programs directly to your iPod or other media player. You may listen to these audio programs later on whenever and wherever you want to listen to them. Many people like to download podcasts so they can listen to them while they exercise or do housework. The advantages of Podcasting is that it allows a person to listen to audio content of their choice without any charge – and at a time of their convenience. Therefore, Podcasting has proven to be a far better alternative to the traditional radio.
So, how do I Start Podcasting?
Podcasting is a very easy process. You do not need anything other than an Internet-ready computer and a portabl
e media player. Even if you do not have a portable media player, you can begin Podcasting simply using a computer that has an Internet connection. There are many websites that really help you get started with Podcasting. One of my favorite sites that allows you to create audio content is BlogTalkRadio. Without question, they are the best-of-the best when it comes to ease of use, unmatched value, and quality service. They are one of the treasures of the internet for providing convenient marketing resources without major expense and a difficult learning curve. Obviously, I highly recommend the resource and believe it can be a major tool in your marketing arsenal – especially for creating quality audio content.
There are certainly other resources available to help you gather information on podcasting and audio creation, and to get you started quickly.
Years ago I shared the importance of the emerging social media trend in building traffic. At the time, I called podcasting and social media the direction that online marketing was heading – and the emerging importance in the marketplace. Obviously, we can see that value on display today in every area of the internet community.
Podcasting has gained a prominent place in the social marketing community, and the growth-rate continues to rocket across all continents. If you pick any niche topic and do a search, you will likely find podcasts already available on the net – and ranking high in the search engines. Podcasts are available on a almost any subject, but the missing and valuable information may be YOU. Only you possess your unique opinion and perspective, so that makes your content valuable and relevant. You could very easily possess the next viral podcasting audio message that penetrates the marketplace, and creates a massive traffic funnel to your opportunity or site.
If you still have any doubt in your mind about the value and importance of podcasting, simply do a Google search on the term “Podcasts”. At the time of this post, there are more than three hundred seventy five million results returned. That should certainly interest you and wipe out any doubt about the effectiveness of audio content in the marketplace. The simple fact, Podcasting is really in it’s infancy as a means of delivering marketing content and driving targeted and relevant traffic. There is immense growth ahead, so getting started now will certainly give you an edge in your niche.
Podcasting is a Great Tool For Home Based Business Owners
If you run a business from your home, you can make use of Podcasting very effectively to build your brand and grow your business. Getting your podcast launched will help build credibility and establish your authority on your subject. Sharing the information with your listeners makes you an expert in their eyes. As they continue to “follow” you, they will have confidence in what you share and will be more likely to purchase from you or join your business opportunity. With that, I believe podcasting is the ultimate Virtual Prospecting tool. Simply put, it enables you to reach new customers in the marketplace.
So, if you really have a passion about your product or service, Podcasting gives you an amazing vehicle to share that passion with others. The best thing is that you need not to be a software expert or have any other technical expertise to start Podcasting. All you need is the desire to take action and get started.
