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Finally, publishers get direct traffic data for web, mobile web & apps

“At Topix we use Quantcast to measure our audience trends, and as our national mobile web traffic has doubled over the past year, we were looking for greater insight into our audience's usage across all platforms,” said Chris Tolles, CEO of Topix.
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NYU-Poly Professors Aim to Make Web Traffic Flow More Smoothly …

From Yahoo! Finance: NEW YORK, March 18, 2013 /PRNewswire/ — There are few things more frustrating to an Internet user than interruptions or slow-downs in …
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TV advertising is the biggest driver of word of mouth, web traffic and …

TV advertising was also found to be the most significant driver of web traffic with 47 per cent of extra visits generated by TV advertising. Other key drivers of web traffic were found to be offline word of mouth, online advertising, PR, and online …
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