Website owners who are interested in building an effective traffic flow should look at article writing for generating interest in their opportunity. Writing articles filled with helpful and unique content is a magnet for target prospects who are looking for exactly what you are offering.
If you are going to write an article for your site you should certainly maximize your effort and learn the skills that will drive visitors to your opportunity. With that as the case, it is important to learn how to write SEO articles.
What are SEO articles?
SEO stands for “Search Engine Optimized” and it means that the article is written in a way that will attract the search engine spiders and result in good rankings in the search engine results.
Today, Google is the largest and most used search engine, so most people write SEO articles to Google’s preferred standards. Writing SEO effective articles will make the other search engines happy as well. SEO rules change from time to time as Google becomes more sophisticated, but there are a few basics that remain the same.
Meaningful keywords or keyword phrases that identify what the article is about must be selected. Usually, three keywords are used in a single article. The primary keyword should be contained in the title of the article as well as in the first sentence of the text, as close to the front of the sentence as possible. The secondary keyword must be contained in subsequent paragraphs of the text, as must the tertiary keyword or keyword phrase.
Throughout the article’s text, variants of the keyword or keyword phrase can be used. For example, if you primary keyword happens to be “health” you might use the words well-being, healthiness, healthy, unhealthy, sick, ill and even healthcare are variants of the keyword. The smarter search engines will pick this up.
Keyword placement is also important when learning how to write SEO articles. By using the exact keyword phrase once and then using the words of the keyword phrase separated by a few other words can increase your SEO ranking. For example, “healthcare practitioner” as a keyword phrases could also appear in the text as “healthcare providers and practitioners” and still count toward keyword density.
Optimal SEO articles usually have a keyword density of about 4% for the main keyword and 1.5% for the other keywords. Articles with too high a keyword density will score lower on the search engine rankings than those that meet the density optimization rules.
As your articles are ranked by search engines, you’ll find that what is known as keyword spamming, packing an article full of keywords creating an abnormally high density, will result in your article failing to show up in the search results. This is to prevent people from creating nonsense articles that are just strings of keywords.
Other penalties include trying to hide keywords by using white on white text or black on black text. The smart search engine crawlers of today recognize this trick and it will not help with your SEO article ranking.
By learning how to write SEO articles, your web content can attract visitors to your website. Today, web content must be valuable for people to want to visit any website, but even if you have great information but it is written in a way that the search engines will not index it and place it high in the search engine results, your information may never be read by anyone except you.
