Touchrate Releases Several New Tablet Based In-Store Shopper Marketing …
ORLANDO, Fla., April 25, 2013 — /PRNewswire-iReach/ — Touchrate, based in Orlando with offices throughout the US and Europe, is the market leader in tablet based touchscreen interactive technology for on-location and retail marketing, lifting sales …
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Popular Questions
What did Touchrate release in its new tablet-based in-store shopper marketing offering?
Touchrate released several tablet-based tools designed for shopper marketing inside retail stores. These solutions can place interactive brand content directly where purchase decisions occur. Retailers and marketers should evaluate each option according to store layout, campaign goals, and the type of shopper interaction they want to encourage.
How can Touchrate's tablet-based in-store shopper marketing engage customers?
Touchrate's tablet-based in-store shopper marketing can invite shoppers to interact with promotional content while they are browsing. Interactive displays may be used to present product information, offers, surveys, or other campaign experiences. A practical rollout should use concise messaging, simple navigation, and placement near relevant products.
Why are tablets useful for in-store shopper marketing like the solutions released by Touchrate?
Tablets give brands a flexible screen for delivering changing marketing content at the point of purchase. Campaign teams can adapt the displayed experience more easily than they can with fixed printed materials. Before deployment, teams should confirm device placement, content updates, connectivity, and staff or customer support requirements.
How should retailers evaluate Touchrate's new tablet-based shopper marketing solutions?
Retailers should compare the solutions by their interaction features, merchandising placement, ease of content management, and fit with existing store operations. They should define measurable goals such as engagement, product interest, offer redemption, or shopper feedback before launching a program. Testing one or more locations first can reveal usability issues and show which tablet experience performs best.