The Key to Marketing: Don't Flip Flop
As you consider the goals and bigger picture for your small business, see your marketing as a strategic investment vehicle. All too often I come across entrepreneurs that see marketing as a get-rich-quick scheme. Many of them are convinced that if they …
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Risk Free Marketing for Dentists Is Now a Reality
DALLAS, TX–(Marketwire – Mar 27, 2013) – SEO 1 Medical announced a first of its kind pay per performance pricing model for its medical marketing services. The Dallas based leading search engine optimization company will, from now on, provide a money …
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Energy Drink Industry Criticized For Marketing To Children
What began as professional nutrition advice has evolved into a battle over energy drink marketing. Kennedy stands by what she published in the newsletter—that caffeine content in these drinks is unregulated and children have died from drinking them.
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Popular Questions
Why is consistency the key to marketing instead of flip-flopping between strategies?
Consistent marketing gives your audience repeated opportunities to recognize, understand, and trust your message. Constantly switching platforms, offers, or brand language can make it difficult to see what is actually working. Choose a strategy that fits your goals, follow it long enough to gather useful data, and make changes based on results rather than impatience.
How long should you stick with a marketing plan before changing it?
Give a marketing plan enough time to reach the audience and produce meaningful performance data before judging it. The right timeframe depends on the channel, budget, offer, and sales cycle, so there is no universal number of days. Track measures such as qualified leads, conversions, and cost per acquisition, then adjust one important variable at a time.
What should marketers do when they are tempted to flip-flop between tactics?
Return to the original goal and identify the specific problem causing the urge to change direction. Check whether the tactic has been implemented consistently and whether the audience has had enough exposure to respond. Keep the parts that are performing, test a focused improvement, and avoid abandoning a strategy solely because results are not immediate.
How can a network marketer apply “don’t flip-flop” to daily promotion?
Select a small set of repeatable activities, such as publishing useful content, following up with prospects, and inviting conversations. Schedule those actions and use the same core message long enough for people to associate it with your business. Review performance regularly, but make deliberate changes instead of replacing the entire marketing approach whenever a post or campaign underperforms.