Tablets now account for more web traffic than smartphones: stats
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones. And new data from Adobe shows global websites are now getting more traffic from tablets than …
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Study: Tablets Drive More Web Traffic Than Smartphones
This is a first. At the Digital Marketing Conference in Salt Lake City, Utah, Adobe released a study today revealing global websites are now receiving more traffic from tablets than smartphones for the first time, 8% and 7% of monthly page views …
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Study: Tablets Drive More Web Traffic Than Smartphones – Forbes
Internet users prefer to browse with their tablet, more than with a smartphone. This is a first. At the Digital Marketing Conference in Salt Lake City, Utah, Adobe …
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Popular Questions
Do tablets now account for more web traffic than smartphones?
Some web-traffic datasets may show tablets exceeding smartphones, but this is not a universal result across all countries, audiences, or measurement periods. Traffic shares can change based on whether the figures measure page views, sessions, or unique visitors. Check the reporting source, date range, and device definitions before treating the comparison as a general trend.
What do the stats about tablet and smartphone web traffic actually measure?
Tablet-versus-smartphone statistics usually compare the percentage of website visits or page views generated by each device category. The result can be affected by desktop classification, browser identification, regional sampling, and whether apps are excluded. For a meaningful comparison, review the same metric across the same audience and time period.
Why might tablets generate more web traffic than smartphones in some statistics?
Tablets have larger screens, which can make browsing, reading, shopping, and completing forms more comfortable. They are also often used at home or in shared environments, where people may spend longer online than they do on smartphones. These usage patterns can raise tablet page views in particular datasets, even when smartphones remain more common overall.
How should marketers use stats showing tablets ahead of smartphones in web traffic?
Review your own analytics before changing a mobile marketing strategy based on general tablet statistics. Test responsive layouts on both tablet and smartphone screen sizes, and compare conversion rates, bounce rates, and engagement by device. If tablets produce valuable visits, prioritize easy navigation, readable text, fast loading, and forms that work well on larger touchscreens.