Tablet Web Traffic Greater than Smartphones
The remaining 84% (due to rounding) web traffic is either from desktops or laptop computers. Tablets and smartphones should increase their share and given the flat sales of desktops and laptops and strong growth of tablets and smartphones their share …
See all stories on this topic
GAS TAX, LEBRON'S WEDDING WIN WEB TRAFFIC; UP NEXT: PADRES …
GAS TAX, LEBRON'S WEDDING WIN WEB TRAFFIC; UP NEXT: PADRES MEETING. By U-T San Diego 12:01 a.m.March 10, 2013. ?. Print. ????. Save. ????. Comments -. ? · ?; ?; – Comments. Most commented post on UTSanDiego.com: Last week's increase in …
See all stories on this topic
Across 8 Major Markets, Tablet Share of Web Traffic Exceeds …
An analysis of more than 100 billion visits to more than 1000 websites across 8 major markets worldwide by Adobe Digital Index reveals that for the first time, …
See all stories on this topic
…
Popular Questions
Why might tablet web traffic be greater than smartphone traffic for some websites?
Tablet web traffic can exceed smartphone traffic when visitors use larger screens for browsing, research, shopping, or reading detailed content. The difference may also reflect an audience that spends more time at home, where tablets are commonly used over Wi-Fi. Compare device categories in analytics by sessions, users, engagement, and conversions before drawing conclusions.
How can you verify that tablet web traffic is greater than smartphone traffic?
Open your analytics platform and create a device comparison report for tablets and smartphones. Review the same date range and check traffic sources, landing pages, engagement rates, and conversions for both groups. Use consistent tracking and exclude internal visits so the tablet-versus-smartphone comparison is based on reliable data.
What should marketers do when tablet web traffic is greater than smartphone traffic?
Test the site on common tablet screen sizes and confirm that menus, forms, images, and checkout steps work smoothly. Prioritize tablet-specific improvements on pages receiving the most tablet visits, while keeping the smartphone experience fully responsive. Campaign budgets and creative can then be adjusted according to device-level conversion performance rather than traffic volume alone.
Does tablet web traffic greater than smartphone traffic mean tablets produce more conversions?
No, higher tablet traffic does not automatically mean a higher tablet conversion rate. Tablets may generate more visits while smartphones produce more leads, purchases, or repeat sessions. Compare conversion rate, revenue per visitor, bounce or engagement metrics, and assisted conversions for each device before changing targeting or budgets.