Samsung's event marketing makes Apple's hype look tame – Apple …
Pulling out all the stops for the Galaxy S4 in Radio City Music Hall and Times Square FORTUNE — Steve Jobs, the past master of high-tech event marketing, was …
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3 Ways To Moneyball Cause Marketing To Make It Actually Work
Every brand these days has a cause attached to it, but the return seems limited to a general sense of good feeling, without really helping the brand or the cause. But being more tactical with data and analytics could turn cause marketing into something …
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NY regulators: Fla. energy co. must fix marketing
ALBANY, N.Y. — New York regulators have ordered a Florida company that provides energy services to stop what it says are deceptive marketing and account transfer practices or face being barred from operating in the state. The Public Service Commission …
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Popular Questions
Why does Samsung’s event marketing make Apple’s product hype look tame?
Samsung often turns product launches into larger entertainment and media events, using dramatic reveals, celebrity involvement, and highly shareable demonstrations. Apple relies heavily on secrecy and polished keynote presentations, while Samsung frequently creates more visible conversation before, during, and after an event. Marketers can apply this approach by designing launch moments that encourage live reactions, social sharing, and follow-up coverage.
What can marketers learn from Samsung’s event marketing compared with Apple’s hype strategy?
Samsung’s event marketing shows the value of building anticipation across several channels instead of depending on one announcement. Teasers, livestreams, influencer participation, audience interaction, and post-event clips can keep attention moving after the main presentation ends. A practical campaign should assign a clear role to each channel and connect every message to one memorable product benefit.
How does Samsung create more event excitement than Apple in major product launches?
Samsung creates excitement by combining spectacle with direct demonstrations that make new features easy to see and discuss. Its launch events may use bold visuals, unusual venues, partnerships, and hands-on experiences to give audiences more content to share. Brands seeking similar results should plan visual moments in advance and provide media, creators, and attendees with assets that are quick to publish.