Razorfish Standardizes on Adobe Marketing Cloud
Through this partnership, the two companies will also create solution-based products and services around the Adobe Marketing Cloud. This alliance also …
See all stories on this topic »
Marketing and IT tensions: 'CxO Talk' debuts today
To meet these goals, marketers have taken over an increasing slice of the overall budget that enterprises allocate to technology. Not surprisingly, this trend corresponds to the growth of social media spend in enterprise marketing and the rise of chief …
See all stories on this topic »
Pre-Marketing: BoA has reservations – The Term Sheet: Fortune's …
BoA's legal gambit: Propublica says the bank is keeping reserves low. Term Sheet's Stephen Gandel reported on whether BofA was understating its legal …
See all stories on this topic »
…
Popular Questions
Why did Razorfish standardize on Adobe Marketing Cloud?
Razorfish standardized on Adobe Marketing Cloud to bring its digital marketing capabilities together on a common technology platform. The move was intended to support more consistent campaign management, analytics, content delivery, and audience engagement for clients. Using an integrated suite could also make it easier for Razorfish teams to coordinate data and marketing workflows across channels.
What does Razorfish standardizing on Adobe Marketing Cloud mean for its clients?
Clients working with Razorfish could gain access to marketing programs built around Adobe’s connected cloud tools. This approach can help agencies combine customer data, content, measurement, and personalization instead of managing each function separately. The expected benefit is more coordinated digital experiences and clearer reporting across campaigns.
Which marketing capabilities are relevant to Razorfish’s Adobe Marketing Cloud adoption?
Razorfish’s adoption relates to core capabilities such as digital analytics, campaign management, content delivery, audience targeting, and personalization. These functions allow marketers to measure customer behavior and use those insights to improve communications. A standardized platform also gives agency teams a shared environment for planning, executing, and optimizing digital marketing activities.
How can businesses apply the lesson from Razorfish standardizing on Adobe Marketing Cloud?
Businesses can begin by identifying disconnected marketing tools, duplicated data, and gaps in campaign measurement. They should then define the customer journeys and performance metrics that an integrated platform must support before selecting or expanding technology. Establishing shared processes, governance, and team training is essential for turning Adobe Marketing Cloud capabilities into consistent marketing results.