PRIMIR Publishes New Study on Impact of Integrated Marketing on the Printing …
Reston, VA – PRIMIR, the Print Industries Market Information and Research Organization, at NPES today announced that its latest study, “Impact of Integrated Marketing on the Printing Industry,” has been released. The research, conducted by InfoTrends, …
See all stories on this topic »
Affiliate Marketing Going 'Mainstream' Says VigLink CEO Roup
viglink “Affiliate marketing has gone much more mainstream,” says VigLink CEO Oliver Roup. That's his hope, at the very least, since his 28-person company is built on the commission-based lead gen business model that has been a …AdExchanger: News and Views on…
See all stories on this topic »
Legendary Entertainment Buys Marketing Agency FIVE33
Legendary Entertainment plans to buy its own marketing agency, announcing an agreement on Thursday to buy FIVE33, which would focus exclusively on Thomas Tull's growing slate of internally developed and mostly financed films like “Pacific Rim” and …
See all stories on this topic »
Popular Questions
What does PRIMIR’s new study examine about integrated marketing and printing?
PRIMIR’s new study examines how coordinated marketing efforts can affect the printing industry. It focuses on the relationship between print and other marketing channels rather than treating print as a standalone activity. The findings can help printers, marketers, and print buyers evaluate where integrated campaigns create value.
Why is PRIMIR’s study on the impact of integrated marketing important for printing companies?
PRIMIR’s study is important because printing companies increasingly operate within campaigns that combine physical and digital communication. The research can help businesses identify how print contributes to customer engagement, campaign consistency, and measurable results. Companies can apply the findings by reviewing their services, partnerships, and reporting practices for integrated campaigns.
How can businesses use the findings from PRIMIR’s integrated marketing and printing study?
Businesses can use the study to assess how print fits alongside email, websites, social media, and other marketing channels. They should compare campaign objectives, audience responses, production requirements, and performance data across those channels. This process can support better planning and clearer decisions about when printed materials should be included in an integrated marketing strategy.