Popular Apple Analyst Michael Gartenberg Joins Apple's Marketing …
He has reportedly accepted a job on Apple's own marketing team, and he now reports to Phil Schiller. Simply put. iPad 2 is the best gadget I have ever used. Welcome to the post-PC era. — Michael Gartenberg (@Gartenberg) March 10, 2011 …Cult of Mac
See all stories on this topic »
PayPal to increase marketing this year for offline push – Yahoo! News
From Yahoo! News: By Alistair Barr SAN FRANCISCO (Reuters) – PayPal, the online payment operation owned by eBay Inc, will increase marketing spending to …
See all stories on this topic »
Less Ab, More Flab
Among them were Joey Harary, the president of the Morét Group, a company that acquired 2(x)ist in 1995 and is to skivvies what LVMH is to couture; the designer Jason Scarlatti; two marketing executives; and James LaForce, whose fashion public relations …
See all stories on this topic »
Popular Questions
Why did popular Apple analyst Michael Gartenberg join Apple’s marketing team?
Michael Gartenberg joined Apple’s marketing organization after building a reputation as a knowledgeable analyst of the company and its products. His experience interpreting Apple’s strategy and communicating technology trends could support the company’s product marketing efforts. The move also marked a shift from independently analyzing Apple to helping shape how its messages reached customers and the broader technology industry.
What could Michael Gartenberg’s Apple marketing role involve?
Michael Gartenberg’s role could involve product positioning, communications, market analysis, and explaining Apple’s technology to outside audiences. His background as a popular Apple analyst would give him insight into the questions, expectations, and concerns often raised by customers and industry observers. The specific responsibilities would depend on his team and title within Apple’s marketing organization.
Why was Michael Gartenberg joining Apple’s marketing team significant?
The move was notable because Gartenberg was widely recognized for analyzing Apple before becoming part of the company itself. His transition illustrated how technology analysts can move from covering a brand to contributing directly to its marketing strategy. It also attracted attention because his independent commentary had made him a familiar and influential voice in Apple-related coverage.