Pinterest: Housewife pastime or viable marketing tool? Jacksonville companies …
I clicked over to the NocateeHomes account (Nocatee has two Pinterest accounts; NocateeLiving for residents, and NocateeHomes to market to potential homebuyers), and I hadn't looked at more than two of their boards when I got it: The Nocatee marketing …
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Penn State Marketing Manager Jeff Fisher Fired
Jeff Fisher, the popular Marketing and Promotions Manager of Penn State Football and all Olympic Sports, was removed from his position last week, according to sources close to the situation. It is unknown at this point who will assume the …
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Infusion Brands Announces Alliance With Oak Lawn Marketing
CLEARWATER, FL–(Marketwire – Mar 21, 2013) – Infusion Brands International ( OTCQB : INBI) is continuing to improve the efficiency in which it can take new consumer products to market around the world by forming a new distribution alliance with Oak …
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Popular Questions
Is Pinterest merely a housewife pastime, or can Jacksonville companies use it as a viable marketing tool?
Pinterest can be a practical marketing channel for Jacksonville companies, not just a leisure platform. Businesses can publish useful images, product ideas, local guides, and service-related content that links back to their websites. Consistent pinning can increase brand visibility and attract people who are actively planning purchases.
How can a Jacksonville company turn the housewife pastime image of Pinterest into measurable marketing results?
A Jacksonville company should create pins around customer needs, seasonal searches, and locally relevant topics instead of posting random images. Each pin should use a clear headline, a strong visual, relevant keywords, and a link to a useful landing page. Website analytics and Pinterest performance data can show which pins generate visits, inquiries, or sales.
What types of content work best when Pinterest is treated as a marketing tool by Jacksonville companies?
Helpful tutorials, checklists, before-and-after images, product demonstrations, recipes, event ideas, and local lifestyle content often perform well on Pinterest. Jacksonville businesses can tailor these formats to their industries and include references to nearby neighborhoods, services, or events when appropriate. Vertical images and concise descriptions make the content easier to discover and share.
Should small Jacksonville companies invest time in Pinterest instead of viewing it as a casual housewife pastime?
Small companies should test Pinterest when their customers search for visual ideas, products, services, or planning inspiration. A manageable schedule, such as creating several targeted pins each week, is more useful than inconsistent bursts of activity. Companies should continue investing only after reviewing referral traffic, engagement, leads, and conversions against their marketing goals.