Nokia marketing head: Customers' 'biggest complaint' is missing apps
We managed to grab a quick chat with Nokia's Global Head of Smartphone Marketing, Vesa Jutila, following the global launch of the Lumia 925. When asked.Engadget RSS Feed
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Three of the worst marketing techniques – and what to do instead …
Andrew Youderian of eCommerceFuel.com has shared some excellent points about marketing on the Canadian company Shopify's marketing blog. For each no-no he provides some alternate, more appealing an…Holy Kaw!
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Popular Questions
What did the Nokia marketing head identify as customers’ biggest complaint about Nokia phones?
The Nokia marketing head said that customers’ biggest complaint was the lack of important apps. The issue was not necessarily the phone hardware, but whether users could access the apps they expected on competing platforms. A stronger app selection was therefore central to improving the Nokia customer experience.
Why were missing apps a major problem for Nokia customers?
Missing apps could discourage customers who relied on particular services for communication, entertainment, shopping, or productivity. Even when a Nokia device met expectations for design or performance, users might reject it if their preferred apps were unavailable. Expanding app availability would make Nokia’s platform more practical for everyday use.
How could Nokia respond to customers’ complaint about missing apps?
Nokia could respond by working with developers to bring widely used apps to its platform. It could also make development easier through better tools, clearer platform support, and stronger incentives for app creators. Prioritizing the apps customers requested most would offer a direct way to address the complaint.
What did the Nokia marketing head’s comments reveal about Nokia’s market challenge?
The comments showed that Nokia faced an ecosystem problem as well as a device-selling challenge. Customers often judge a smartphone by the services and applications available after purchase, so hardware alone may not be enough to win them over. Nokia needed to close the app gap to compete more effectively with platforms that already had larger app libraries.