NFC devices now account for 13.32% of mobile web traffic
Mobile web specialist and device detection provider 51Degrees.mobi has released stats that reveal NFC enabled mobile device web traffic has reached 13.32% worldwide. NFC-enabled mobile device web traffic. GOING UP: 51Degrees tracked web traffic …
See all stories on this topic »
Driving Web Traffic and Reducing Ad Spend Through Managed PPC
Facebook and Google consists of getting a message in front of the right people at the right time and driving web traffic at a lower cost than traditional channels.
See all stories on this topic »
Apple iPad's dominant share of U.S. tablet Web traffic increases to …
As can be seen on the graphs above, Apple's iPad claimed 82.4% of North American tablet Web traffic, an overall share jump of 1.4% since January. Additionally …
See all stories on this topic »
Popular Questions
What does it mean that NFC devices now account for 13.32% of mobile web traffic?
This means NFC-enabled devices represent 13.32% of recorded mobile web visits in the stated measurement. NFC allows a phone to open a webpage, profile, offer, or contact link when it is tapped near a compatible tag or reader. The percentage indicates that NFC-originated mobile activity is significant enough for marketers to consider in campaign planning.
How can marketers respond now that NFC devices account for 13.32% of mobile web traffic?
Marketers can connect NFC tags to mobile landing pages, lead forms, product details, or referral offers. Each NFC destination should load quickly, display well on small screens, and use a clear next step such as joining a list or requesting information. Track NFC links separately with tagged URLs so traffic and conversions can be compared with other mobile sources.
Why is the fact that NFC devices now account for 13.32% of mobile web traffic important for network marketing?
NFC gives network marketers a practical way to move offline conversations into measurable online interactions. A tag on a business card, event display, sample package, or presentation handout can direct prospects to a personalized mobile page. This can reduce manual URL entry and make it easier to capture permission-based leads after an in-person contact.
What should a mobile campaign do if NFC devices now account for 13.32% of mobile web traffic?
Test every NFC destination on multiple phones before distributing tags or printed materials. Keep the page lightweight, explain the offer immediately, and make forms short enough to complete on a mobile device. Review tap volume, page engagement, opt-ins, and subsequent conversions to determine which NFC placements produce qualified traffic.