In Network Marketing, having a product that has a high demand makes recruiting prospects much easier. In fact, it is one of the necessary elements to having success in network marketing. The great bonus is… it also helps to create a traffic rush to your site, which obviously creates a nice prospect funnel.
So, this article will be primarily focused on the importance of joining a company with a high-demand product. It’s really a no-brainer. No matter how good your company, management team, compensation plan or your upline is, a company will NOT survive if their product does not stand the test of time.
For example, multivitamin supplements were a growing trend during the 80s. Because of the rising health needs due to pollution and people spending more and more hours in the office, it created a need.
But that doesn’t mean that the trend is still growing. There are some companies which came up with supplements that do not require water for mixing or swallowing. It caters to those people who are always on the run.
Today, people are not just developing new products… they are engineering new product lines and creating new demands while diminishing existing ones. The question remains… does the demand for your product justify your efforts for promoting it?
When you join a company on the cutting-edge of a new marketing trend – most of the hard part of recruiting is done. Having an exceptional product that you have passion for will justify the efforts to build a traffic funnel that will bring a load of prospects. You will enjoy the effort because you will be highly compensated.
