Big business social media plans are developing in a major way, and many of the large social networking websites are now in the sights of the big corporations. However, these companies should be mindful of the actual purpose and function of these websites as they make their social marketing plans. If they are not prepared to engage the customers as equals on these networks and have a genuine back-and-forth exchange with them, then their efforts to use social media will backfire and bring them the sort of publicity they do not want.
As a simple example, let’s say a company’s social media strategy is to set up a Facebook Fan Page, a blog, and a Twitter profile. Facebook allows the company to post updates about services, but is also a place where it posts notices of events and surveys, and asks questions like, “How would you like this kind of product?” or “How should we accomplish this goal?” As people become fans of the company, their own friends are notified, and some follow them there. They engage with the company and each other, and the page becomes a social marketing website with the fans often doing as much promotion as the company.
Business blogging is another way companies can inform their customers about new product developments and get feedback. If the blog has good, informative content, not to mention great photographs or even videos giving demonstrations or telling stories about the products, they’ll keep the customers interested. The company might get a YouTube channel and link videos from there to its blog, or it might have a LibraryThing account and inform customers about the latest valuable books relating to the industry. Social marketing can take advantage of so many of these avenues.
Twitter, of course, is another social marketing tool that really highlights the two-way conversation customers now expect from companies, because communication happens in real time. The company social media liaison can search for people’s tweets asking about certain products, and respond immediately. Or new products or special deals can be announced and responded to within moments. A social media strategy involving Twitter keeps company representatives on their toes. But in fact, all of the new media does this because they keep the business and its lifeblood, its customers, in close contact.
Popular Questions
How can network marketers generate traffic from social media?
Choose one or two platforms where your target audience is active and publish useful content consistently. Share product education, customer experiences, practical tips, and personal insights instead of posting only promotional links. Include a clear call to action that directs interested people to a profile, landing page, message, or other next step.
Which social media content attracts the most network marketing traffic?
Educational videos, demonstrations, frequently asked questions, and real customer stories can attract people who are researching a problem or solution. Use strong opening lines, clear visuals, and captions so the content is easy to follow without sound. Test different formats and track clicks, comments, saves, and direct messages to identify what brings qualified traffic.
How often should you post on social media to increase network marketing traffic?
Follow a consistent schedule that you can maintain without sacrificing content quality, such as three to five useful posts per week. Mix promotional posts with educational, conversational, and behind-the-scenes content to keep your audience engaged. Review performance regularly and adjust your posting times, topics, and formats based on audience response.
How can social media traffic be converted into network marketing leads?
Give visitors a specific next step, such as downloading a guide, joining a webinar, requesting information, or sending a direct message. Use a simple landing page or lead form that explains the offer and collects only the information you need. Respond promptly, personalize follow-up conversations, and measure which social posts produce qualified leads rather than focusing only on total clicks.