Mobile payments firm Payvia buys LA marketing firm Mogreet
“Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns,” said Darcy Wedd, chief executive of Payvia. “By integrating Mogreet's solutions on our platform, we answer that need.” PHOTOS …
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Payvia buys mobile marketing firm Mogreet
The Mogreet team will join Los Angeles company Payvia, and Mogreet founder and Chief Executive James Citron will become Payvia's chief marketing officer. The combined company will have about 150 employees, most of them in L.A.. Payvia offers direct …
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Marketing, local understanding mix well for US liquor
“The Chinese spirits market is immense, valued at almost $50 billion in retail sales in 2011,” Sklansky said. “Though most of the market is dominated by locally produced white spirits, the Chinese have demonstrated an interest in imported products.” …
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Popular Questions
Why did mobile payments firm Payvia buy LA marketing firm Mogreet?
Payvia’s acquisition of Mogreet brought a Los Angeles-based mobile marketing company into the mobile payments firm’s business. The deal connected Payvia’s payment capabilities with Mogreet’s experience in mobile messaging and marketing campaigns. For customers, the combination could support campaigns that link promotional messages with mobile transactions.
What did Mogreet bring to Payvia in the acquisition?
Mogreet brought expertise in mobile marketing, messaging, and campaign engagement. That experience complemented Payvia’s focus on mobile payments and related transaction services. The acquisition gave Payvia access to Mogreet’s technology, staff, and marketing capabilities as it expanded its mobile business.
How could the Payvia and Mogreet deal affect mobile marketing?
The Payvia purchase could make it easier to connect mobile advertising with payment activity. Marketers may be able to use messages or promotions that lead customers directly toward a mobile purchase. Businesses evaluating similar services should examine campaign tools, payment integration, customer consent, and performance reporting.
What does Payvia buying Mogreet mean for businesses using mobile payments?
The acquisition signals a closer relationship between mobile payments and mobile marketing. Businesses may gain access to services that combine customer outreach with transaction functionality, although the exact product changes depend on Payvia’s integration plans. Companies should confirm whether existing Mogreet services, account terms, and technical integrations will remain available after the deal.