Mobile Marketing To Add 1 Million Jobs To United States Economy By 2015
Trade association report predicts that jobs in mobile marketing will skyrocket, but returns on mobile advertising will decrease as lower income consumers adopt smartphones. Mobile technology is giving small businesses the ability to form powerful …
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STAR TREK Marketing Issues May Have Influenced J.J. Abrams' Decision To …
While marketing for Star Trek Into Darkness was better than the first film's, it's still little compared to what was in mind. “Right now the 'Star Trek' movies are movies,” says Starlight Runner CEO Jeff Gomez. “There is no apparent ongoing transmedia …
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Study: Mobile Marketing Field Growing Quickly
A new study by the Mobile Marketing Association finds the field is experiencing rapid growth in both investment and employment—something associations could certainly benefit from. But beyond promoting the industry, the study has a secondary motive: …
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Popular Questions
How could mobile marketing add 1 million jobs to the United States economy by 2015?
Mobile marketing could create jobs through demand for app development, mobile advertising, campaign management, analytics, content production, and customer support. As businesses adopted text messaging, mobile websites, and smartphone advertising, they needed workers to plan, build, operate, and measure those campaigns. The job impact would also include indirect roles created when mobile commerce helped companies expand sales and hire additional staff.
What types of jobs could mobile marketing create in the United States by 2015?
Potential positions included mobile application developers, user-experience designers, SMS campaign managers, mobile ad buyers, data analysts, and digital sales specialists. Small businesses also needed consultants and agencies to create mobile-friendly websites, promotions, and customer communication programs. Training in marketing, coding, analytics, design, or mobile technology could help workers qualify for these opportunities.
Why was mobile marketing expected to drive employment growth by 2015?
Growing smartphone use gave companies a direct way to reach customers, which increased demand for mobile campaigns and the workers who managed them. Businesses had to adapt websites, advertisements, payment systems, and customer-service processes for mobile users. That shift could support both specialized technology jobs and broader employment generated by increased consumer engagement and sales.
How could businesses support the job growth associated with mobile marketing?
Businesses could invest in mobile-optimized websites, permission-based text campaigns, applications, location-based promotions, and measurable mobile advertising. They could also hire or train staff to track response rates, conversions, customer retention, and campaign costs. Partnerships with schools, workforce programs, and marketing firms could expand the talent pool needed to support mobile marketing growth through 2015.