MillerCoors, Turner Broadcasting strike wide-ranging marketing deal
MillerCoors LLC recently struck a marketing partnership with Turner Broadcasting for 2013 across the spectrum of Turner's TV stations and media brands, which include TNT, TBS, CNN, truTV, Funny or Die, Bleacher Report and NASCAR.com. The deal …
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From Yahoo! News: BUENOS AIRES, Argentina (AP) — From slum chapels to Buenos Aires' imposing cathedral, Argentines celebrated their pope in Sunday …
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SAN FRANCISCO, CA–(Marketwire – Mar 21, 2013) – UserVoice, the complete customer engagement solution on the web, today announced an integration with ExactTarget's Pardot marketing automation solution, that allows marketers to leverage customer …
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Popular Questions
What did the MillerCoors and Turner Broadcasting wide-ranging marketing deal include?
The agreement brought MillerCoors and Turner Broadcasting together for a broad, cross-platform marketing relationship. It was designed to combine MillerCoors beer brands with Turner’s television, sports, entertainment, and digital media properties. The arrangement gave both companies opportunities to coordinate advertising, sponsorships, and branded promotional campaigns.
Which MillerCoors brands could benefit from the Turner Broadcasting marketing deal?
The partnership was relevant to MillerCoors’ major beer brands, including Miller Lite and Coors Light. Turner’s media channels could help those brands reach targeted audiences through programming, sports coverage, online content, and related promotions. The exact placement and activation would depend on the campaign and the Turner properties selected.
Why was the MillerCoors-Turner Broadcasting marketing agreement significant?
The deal was significant because it went beyond a single advertisement or sponsorship and created a wider marketing framework. MillerCoors could use Turner’s extensive media reach to connect brand messaging with high-profile entertainment and sports content. Turner, in turn, gained a major advertising and promotional partner for its television and digital platforms.How could the MillerCoors and Turner Broadcasting deal be activated for consumers?Potential activations included integrated television advertising, event sponsorships, digital promotions, and branded content tied to Turner programming. Campaigns could also use social and online channels to extend exposure beyond a broadcast audience.