Marketing Physicians to Grow Market Share
Bringing on a new primary care or specialty physician is a time-consuming and expensive feat. However, no matter how much time or money is spent during the process, hiring a physician is just half the battle to actually growing an organization's market …
See all stories on this topic
The tourism marketing mess
San Diego Mayor Bob Filner won the first big battle against hotel owners over how to operate the newly created Tourism Marketing District and how to spend $30 million intended to promote San Diego as a must-visit attraction. There is more skirmishing …
See all stories on this topic
Penn State athletics cuts ties with marketing firm that employed Jeff Fisher …
I know that Jeff Fisher was a fixture at Penn State home games and could be found on the sideline at Beaver Stadium. And according to Onwardstate.com, Jeff Fisher was the marketing and promotions manager of Penn State football and all Olympic sports.
See all stories on this topic
…
Popular Questions
How can marketing physicians help a healthcare practice grow market share?
Start by identifying the patient groups and service areas where the practice can compete effectively. Build physician profiles that highlight clinical expertise, accepted insurance plans, convenient access, and distinctive services. Use this information across the practice website, local search listings, referral materials, and targeted advertising to attract qualified patients.
What digital strategies are most effective for marketing physicians to grow market share?
Optimize each physician’s website profile for the conditions, procedures, and locations patients search for most often. Publish useful answers to common patient questions, maintain accurate local listings, and use paid campaigns to reach high-intent audiences. Track calls, appointment requests, form submissions, and new-patient sources so budget can be shifted toward the channels producing measurable growth.
How should physician practices use referrals when marketing to grow market share?
Map the specialists, primary care offices, hospitals, and community organizations that regularly serve the same patient populations. Give referral partners concise information about physician expertise, appointment availability, insurance participation, and referral procedures. Follow up on referral activity and make scheduling easy so professional relationships lead to more completed appointments.
How can patient experience support marketing physicians to grow market share?
Reduce obstacles that cause patients to choose competing practices, such as long waits, unclear scheduling steps, or difficult communication. Request feedback after visits, respond promptly to concerns, and encourage satisfied patients to share accurate reviews without offering incentives that violate applicable rules. Use experience data and review trends to improve service while reinforcing the physicians’ reputation in marketing materials.