Want to find good marketing ideas? Ask your dad
We already know that dads are the original hipsters. But in a marketing world obsessed with digital innovation, and everything new, your dad might not seem to be the most natural person to ask about the next big thing. But Pittsburgh digital agency …
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Sony Trademarks Greatness Awaits, Oh Wait That's The PS4 …
Last week, Siliconera revealed that Sony Computer Entertainment America was preparing a marketing campaign for PlayStation 4 centered around the slogan “Greatness Awaits.” SCEA filed a trademark for “Greatness Awaits” too. Hmm…Siliconera
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Has Marketing Failed Sales?
Marketing is less well equipped than sales to take advantage of these. Sales, especially the individual salesperson, is far better equipped to experiment with new methods, processes, and technologies than any marketing department can be, if only …
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