The Marketing Revolution (Jim Karrh On Marketing)
A lot has changed in business during the first 20 years of 40 Under 40. I contend no discipline has seen more change than has marketing. I am a proud member of the Class of 2002; my classmates and I sit in the middle of the Arkansas Business 40 Under …
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Marketers 'lack influence', says CIM report
Nick Turner, partner in the marketing and insight practice at Deloitte, says having influence is “not a birth right” of marketing. It has to be earned through “an appreciation of the customer” and an ability to “orientate the business around these …
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Is three a crowd in the home improvement market?
Two-thirds of the Australian population buying something every year from home-improvement market leader Bunnings, and the introduction of Woolworths-owned Masters Home Improvement has apparently done little to eat into the market share of rival …
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