Tesco promises more brand marketing as analysts lay in to its “insipid” ads
Tesco CEO Philip Clarke has hinted it will launch more brand marketing and campaigns around reassuring customers of the quality of its food ranges this year, as retail observers question Tesco's turnaround strategy and slam its marketing as “dull and …
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Marketers could do more to create engaging anti-alcohol abuse messages
In the UK, the only tools to tackle alcohol abuse seem to be minimum prices per unit of alcohol or curbs on marketing. The former looks to have been kicked into the long grass, in England at least. Guess where that leaves drinks industry marketers? On …
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Mad marketing in a modern world | Millennium Integrated Marketing
You don't have to think as “far” back as the 1960s era of big advertising depicted in AMC's “Mad Men” to remember when marketing was mainly managed and executed by separate specialists.Millennium Integrated Marketing
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