Mobile Marketing To Add 1 Million Jobs To United States Economy By 2015
Trade association report predicts that jobs in mobile marketing will skyrocket, but returns on mobile advertising will decrease as lower income consumers adopt smartphones. Mobile technology is giving small businesses the ability to form powerful …
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STAR TREK Marketing Issues May Have Influenced J.J. Abrams' Decision To …
While marketing for Star Trek Into Darkness was better than the first film's, it's still little compared to what was in mind. “Right now the 'Star Trek' movies are movies,” says Starlight Runner CEO Jeff Gomez. “There is no apparent ongoing transmedia …
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Study: Mobile Marketing Field Growing Quickly
A new study by the Mobile Marketing Association finds the field is experiencing rapid growth in both investment and employment—something associations could certainly benefit from. But beyond promoting the industry, the study has a secondary motive: …
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