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Marketing Indaba calls serious marketers – Bizcommunity.com

Are you a serious marketer? Then you should attend the annual Marketing Indaba Conference which will be staged in Cape Town on 15 and 16 May. The conference will also travel to Johannesburg on 29 and 30 May.
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Content Marketing 101 – TechSmith Blogs

Content marketing is marketing that shouldn't feel like marketing at all. No banner ads, no celebrity endorsements, no salesmen knocking on front doors. Content …
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Maker's Mark's Plain Dumb Move Proved To Be Pure Marketing Genius

Sales of Maker's Mark bourbon, known for its distinctive red wax seal, soared 44 percent in the first quarter, its best ever, after the distillery announced in mid-February that it plans to water down its own product and lower the proof due to shortage …
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