Content marketing means building brand awareness
If content is king, then content marketing is the royal way of connecting marketers and consumers. Both brands and marketers have embraced content marketing as a key to building relationships with customers and, ultimately, a lucrative and worthwhile …
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7 Awkward Marketing Moments Guaranteed to Make You Cringe
Awkward marketing can make us cringe and laugh, so click this post to have a chuckle on these companies' behalf.
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Marketing Services Procurement – insight from Thomas Holzapfel at ProcureCon
Thomas Holzapfel We featured the excellent ProcureCon Marketing event last week, and we'll have some further highlights from it over the next few days. Today, it is the session from Thomas Holzapfel, Global Category Leader, Marketing at Deutsche …
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