Clarus Marketing Recognized by CIO Magazine as A CIO 100 Award Winner
IDG's CIO magazine recently announced Clarus Marketing as a recipient of the 2013 CIO 100. The 26th annual award program recognizes organizations around the world that exemplify the highest level of operational and strategic excellence in information …
See all stories on this topic »
MTV's 'Teen Wolf' Marketing Strategy Revealed, First Look at 'Supertease …
To keep the conversation going in offseason, the network implemented an aggressive bridge marketing strategy immediately following August's season 2 finale. MTV rolled out a 365-day plan for maintaining engagement of the “Teen Wolf”audience through …
See all stories on this topic »
Top 7 Challenges to Integrated Marketing
In the previous posts, we looked at the connection between integrated marketing and technology and how politics is enemy number one for integration. Today, we look at the top challenges to integrated marketing, ranked by the marketers dealing with them.
See all stories on this topic »
