Capcom's Latest Bizarre Resident Evil Marketing: The Blood and Gore …
Video game marketing has had its share of PR blunders over the years from Duke Nukem strip club launch parties to EA sending brass knuckles to the press for The Godfather II. Capcom's latest stunt may not be offensive or borderline illegal, but it's …
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Viral Marketing for Marvel's Agents of SHIELD Kicks Off
As we've gotten our first taste of what “Marvel's Agents of S.H.I.E.L.D.” will be like in the first trailer, the viral marketing for the new series is really starting to take off. Bleeding Cool first spotted a blog for a group known as “The Rising Tide …
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Brittney Griner's marketing power on display even before Phoenix Mercury …
Seventeen years after introducing a “We Got Next” marketing campaign, the WNBA might find a “We Got Brittney” promotional tag more apropos. The arrival of 6-foot-8 basketball sensation Griner has generated large-scale excitement that will require the …
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