Kiplinger Increases Tablet Traffic with Optimized Website
As websites see the share of traffic coming from tablet browsers increase every day, the importance of designing specifically for the personal touch screen becomes obvious. Financial advice brand Kiplinger has chosen to develop an HTML5 version of its …
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Popular Questions
How did Kiplinger increase tablet traffic with an optimized website?
Kiplinger could attract more tablet users by using a responsive layout that adapts content, images, and navigation to medium-sized screens. Simplified menus and touch-friendly controls make it easier for readers to browse articles without zooming or horizontal scrolling. Faster page loading also reduces abandonment among tablet visitors.
Why was website optimization important for Kiplinger’s tablet traffic?
Tablet users interact with websites differently from desktop and mobile visitors, so a fixed or difficult-to-navigate design can limit engagement. Optimizing Kiplinger’s website for tablet screen sizes improves readability, tap accuracy, and access to article content. These usability improvements can encourage visitors to view more pages and return to the site.
What website changes can help increase tablet traffic like Kiplinger?
A site seeking results similar to Kiplinger’s should apply responsive design, compress large images, and reduce unnecessary scripts that slow page rendering. Buttons and links should have enough spacing for touch interaction, while headlines and body text should remain readable without manual resizing. Testing pages on multiple tablets can reveal layout or performance problems before they affect visitors.
How can a publisher measure the results of increasing tablet traffic with an optimized website?
Analytics reports can compare tablet sessions before and after website improvements. Important measures include tablet traffic volume, page-load performance, bounce rate, pages per session, and time spent reading. Reviewing these metrics by landing page helps identify which optimizations most effectively improve the tablet experience.