Jason Collins would be a marketing bonanza for any NBA team
At this particular moment in the battle for gay civil rights, I think the first out NBA player would be a marketing boon for any team. ALSO: Slain 8-year-old girl stabbed multiple times, coroner says · Openly gay athlete Jason Collins is what 'we've …
See all stories on this topic »
Tweet It Ain't So! Can Social Media Wreak Havoc … – Marketing Pilgrim
Last week the big news was the Associated Press' Twitter account getting hacked and the stock market taking a 150 …Marketing Pilgrim – Internet…
See all stories on this topic »
Power Shift: Marketing Takes on More Information Technology Decisions
A majority of respondents, 52%, say chief marketing officers are making cloud purchasing decisions regarding e-commerce, business intelligence and CRM. Applications not directly touching revenue generation remain in IT hands, says Steve Wylie, general …
See all stories on this topic »
Popular Questions
Why would Jason Collins be a marketing bonanza for any NBA team?
Jason Collins could attract substantial media attention because he became the first active male athlete in a major North American professional sports league to publicly come out as gay. An NBA team could build respectful campaigns around inclusion, courage, and community engagement. The value would depend on authentic support rather than treating his identity as a publicity stunt.
How could an NBA team benefit from Jason Collins's visibility?
Signing Jason Collins could generate national coverage, increase public discussion, and create opportunities for partnerships with equality-focused organizations. The team could use that visibility to promote inclusive ticket packages, community events, and educational initiatives. Any campaign should center Collins as an athlete and person while avoiding exploitative messaging.
What marketing opportunities could Jason Collins create for an NBA franchise?
Jason Collins could support targeted outreach to LGBTQ+ fans, allies, sponsors, and local organizations. A franchise might develop Pride-themed games, charitable collaborations, player-led discussions, and digital content focused on belonging in sports. These efforts would work best when paired with clear inclusion policies and measurable community commitments.
Would Jason Collins's marketing impact extend beyond basketball?
Yes, Jason Collins's story could attract interest from national media, corporate partners, advocacy groups, and fans who rarely engage with NBA marketing. His presence could help a team connect sports promotion with broader conversations about representation and workplace inclusion. The strongest results would come from consistent actions over time, not a one-time promotional campaign.