In Three Short Years, Tablets Have Overtaken Smartphones in Web Traffic: Adobe
This is one of many findings in Adobe's 2013 “The State of Mobile Benchmark” report, which can be found here. According to Adobe, internet users view 70% more pages per visit when browsing on a tablet versus a smartphone. The report suggests that …
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Apple iPhone, iPad: iOS Devices Generating Most Web Traffic, Beating Android …
Adobe believes Apple's iOS device rose partially because of an influx of iPhone users since Verizon Wireless and AT&T began offering service for the smartphone in February 2011. They also believe Apple's claim on web traffic will only increase now that …
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Dutch Man Said to Be Held in Powerful Internet Attack
Their attack quickly reached previously unknown magnitudes, growing to a data stream of 300 billion bits per second, which resulted in slowing Internet traffic for millions of Internet users around the world. Mr. Kamphuis has denied his role in the …
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Popular Questions
What did Adobe report about tablets overtaking smartphones in web traffic?
Adobe reported that tablets had surpassed smartphones in the share of web traffic within three years of their emergence as a major consumer device. The finding highlighted how quickly tablet adoption changed the way people accessed websites. It also suggested that businesses needed to account for tablet visitors rather than treating smartphones as the only important mobile audience.
Why did tablets overtake smartphones in web traffic according to Adobe?
Adobe’s finding reflected the tablet’s larger screen, easier browsing experience, and strong appeal for reading, shopping, and consuming online media. Users could perform many web-based tasks more comfortably on a tablet than on a smartphone. These usage patterns helped tablets generate substantial traffic despite their later arrival in the market.
How should marketers respond to Adobe’s finding that tablets overtook smartphones in web traffic?
Marketers should test landing pages, forms, advertisements, and content on tablet screens as well as smartphones. Tablet visitors may respond better to larger images, readable layouts, and navigation designed for touch interaction. Traffic reports should separate tablet and smartphone visits so campaigns can be adjusted to the behavior of each audience.
What does tablets overtaking smartphones in web traffic mean for network marketing websites?
Network marketing websites should make recruiting pages, product information, and lead forms easy to use on tablets. Pages need responsive design, fast loading times, and buttons large enough for touch controls. Comparing tablet and smartphone conversion rates can show whether prospects engage differently across the two devices.