IMS Health Acquires Appature to Get Healthcare Marketing Software …
Seattle-based Appature, the maker of software for healthcare marketers, has graduated from scrappy startup into something much bigger. Appature is announci.Xconomy
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Whistleblowers claim Warner execs flouted marketing rules …
Pharma Company News ? Generic Drug Companies ? Pharmaceutical Marketing & Sales ? FDA Regulations & Warnings ? Phase IV Clinical Trials. Click here to see a sample. We never sell or give away your contact information.FiercePharma News
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The Oxymoron That Is Digital Marketing
A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels including email marketing, SEO and mobile – one major component of digital marketing is in decreasing and has in fact been falling …
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Popular Questions
Why did IMS Health acquire Appature for healthcare marketing software?
IMS Health acquired Appature to strengthen its healthcare marketing technology capabilities. Appature provided software designed to help pharmaceutical and healthcare marketers manage customer data, campaigns, and analytics. The deal enabled IMS Health to expand its marketing solutions beyond data and consulting services.
What did Appature contribute to the IMS Health healthcare marketing software acquisition?
Appature contributed a marketing automation platform built for healthcare organizations. Its technology helped marketers integrate information from multiple channels, segment audiences, coordinate campaigns, and measure results. Those capabilities complemented IMS Health’s existing healthcare data and analytics expertise.
How could the IMS Health and Appature deal affect healthcare marketers?
The acquisition could give healthcare marketers access to more integrated data, campaign management, and performance analysis tools. Combining Appature’s software with IMS Health’s industry data was intended to support more targeted and measurable marketing programs. Marketers would still need to address healthcare privacy, regulatory, and data-governance requirements when using the combined capabilities.