If Facebook advertising is so clever, how come it acts so dumb?
Writing in the latest edition of Vanity Fair, Kurt Eichenwald states that Facebook has “quietly been pioneering a marketing business model unlike any other” and goes on to praise the social networking Goliath for developing new targeting techniques …
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Shift attacks Salesforce, Adobe with 'open marketing cloud,' an app store for …
“We're bringing the market alternative to the closed, rigid marketing cloud that Adobe and Salesforce have created,” Shift CEO James Borow told me yesterday. “If you look at their marketing clouds, it's really only about companies they've acquired and …
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6 developing trends in content marketing – iMediaConnection.com
What's staggering now is the alacrity with which agencies are now piling into the white-hot content marketing space. Not all of this is new, of course. Content divisions and/or practices have existed for some time at major players such as Leo …iMedia Connection: All Feed
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Popular Questions
If Facebook advertising is so clever, why does it sometimes target the wrong people?
Facebook’s algorithms optimize for the signals they receive, not necessarily for the prospects most likely to buy. If the campaign uses a broad audience, weak conversion data, or an objective such as link clicks, delivery may favor inexpensive but low-quality users. Choose a conversion-focused objective, define audience exclusions, and send accurate purchase or lead events through the Meta Pixel or Conversions API.
Why does Facebook advertising act so dumb when an ad gets lots of clicks but few leads?
Clicks can be generated by curiosity or accidental taps rather than genuine interest in the offer. This often happens when the ad promise does not match the landing page, the call to action is vague, or the campaign is optimized for traffic instead of completed forms. Compare click-through rate with landing-page views and lead rate, then test clearer qualification language and optimize for leads.
If Facebook advertising is so clever, how can poor data make its decisions look stupid?
Machine learning depends on reliable event data, sufficient conversions, and consistent feedback from the advertiser. Missing tracking events, duplicate conversions, or a small sample can cause the system to learn from misleading patterns. Verify events in Events Manager, remove duplicate tracking, and avoid making major changes until the campaign has collected enough meaningful results.
How can a network marketer fix Facebook advertising that seems clever but behaves dumb?
Start by checking the complete path from impression to lead: audience, creative, offer, landing page, and follow-up. Use separate campaigns or ad sets to test one variable at a time, and judge performance by qualified conversations or sales rather than cheap reach. Pause placements or ads that produce unqualified responses, while keeping the strongest message running long enough to gather dependable data.