HTC's bolder marketing includes 'HTC One Showrooms' in high …
HTC hopes to boost consumer awareness for its next-generation flagship handset with a new marketing campaign across malls in the US. Focus Taiwan reports.Pocket-lint
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LifeLock learns some marketing lessons
During LifeLock Inc.'s (NYSE:LOCK) short history, marketing hasn't been a strong suit. The identity-theft protection company was widely mocked when its years-long campaign that placed Chief Executive Todd Davis's Social Security number on billboards …
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Birst Switches From Legacy Marketing Automation Platform to Marketo and …
SAN MATEO, Calif., April 8, 2013 — /PRNewswire/ — Marketo, the provider of a leading cloud-based marketing software platform, today announced that Birst has replaced its legacy marketing automation platform with Marketo's easy, powerful and complete …
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Popular Questions
Why did HTC's bolder marketing include dedicated HTC One showrooms in high-traffic locations?
HTC used dedicated HTC One showrooms to place the phone directly in front of shoppers where large numbers of potential customers already gathered. The spaces gave visitors an opportunity to handle the device, examine its design, and learn about its features through an in-person experience. This approach made the HTC One more visible than relying solely on traditional retail displays or advertising.
What could customers experience in the HTC One showrooms featured in HTC's bolder marketing?
The HTC One showrooms were designed to let customers interact with the smartphone before making a purchase. Visitors could explore the handset's construction, screen, camera, and software with assistance from representatives. Demonstrating the product in a dedicated setting helped HTC communicate its premium positioning more effectively.
How did HTC's bolder marketing with HTC One showrooms support the phone's launch?
Opening HTC One showrooms in high-visibility areas gave the launch a physical presence and helped generate attention around the device. The locations allowed HTC to engage consumers directly instead of depending only on carrier stores and online promotion. Staff could answer questions, demonstrate key functions, and encourage shoppers to compare the phone with competing models.