How Pinterest Could Improve its Marketing Capabilities
Similar to all social networks, Pinterest needs to keep its marketing offerings more social and relevant to users. Creating ads in the format of promoted pins would keep the pins' social context and gain more favorability for users who are now …
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The Cross-Screen Marketing Ecosystem Explained
In a new report from BI Intelligence, we take a deep look at cross-screen marketing, analyze how audiences are becoming increasingly screen agnostic, examine how cross-screen advertising can be made effective, dig into measurement and analytics …
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Network Ten partners GoConnect to offer free WiFi TV
GoConnect and Network Ten have announced they will be launching an advertising-funded WiFi television platform called Go Ten Free WiFi TV that will initially be available at several Melbourne locations, including Flinders Street Railway Station and The …
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Popular Questions
How could Pinterest improve its marketing capabilities for businesses?
Pinterest could give businesses more detailed audience insights, including search intent, content interests, and the customer actions that follow a pin view. More precise reporting would help marketers connect Pinterest activity with website visits, leads, and sales. The platform could also make these insights easier to use when planning campaigns.
What could Pinterest do to make advertising more effective?
To improve its marketing capabilities, Pinterest could expand campaign targeting while preserving the platform’s discovery-focused experience. Advertisers would benefit from stronger retargeting options, improved lookalike audiences, and clearer controls for reaching people at different stages of the buying process. Better conversion tracking would also make it easier to measure return on ad spending.
How can Pinterest improve its marketing tools for small businesses?
Pinterest could simplify campaign creation with guided objectives, reusable templates, and recommendations based on a business’s products and audience. Small businesses would also benefit from affordable testing tools that compare creative formats, keywords, and calls to action. Clear explanations of performance data could help owners make informed adjustments without needing advanced marketing expertise.
How could Pinterest strengthen its marketing capabilities through creator partnerships?
Pinterest could improve creator marketing by offering better tools for discovering relevant creators and evaluating the results of sponsored content. Standardized metrics for saves, outbound clicks, conversions, and audience quality would make partnerships easier to compare. Built-in collaboration features could also help brands and creators produce shoppable, search-friendly content more efficiently.