HomeShop18 Taps Vizury for Retargeting Efforts
Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India. HomeShop18.com launched in 2011 riding on the success of its home shopping TV channel, …
See all stories on this topic »
Popular Questions
Why did HomeShop18 tap Vizury for its retargeting efforts?
HomeShop18 partnered with Vizury to reconnect with visitors who had browsed products but left without completing a purchase. Retargeting can bring those shoppers back with ads related to their earlier browsing activity. The approach is designed to make follow-up advertising more relevant than broad, untargeted campaigns.
How could Vizury support HomeShop18’s retargeting strategy?
Vizury’s retargeting platform could help HomeShop18 identify visitors who showed purchase intent and reach them again across digital channels. Product or category-based messaging can remind shoppers about items they previously viewed. Campaign performance can then be tracked through actions such as return visits, conversions, and completed orders.
What shoppers would HomeShop18 target through its Vizury retargeting efforts?
The campaign would primarily focus on visitors who browsed HomeShop18 but did not finish a transaction. This audience may include people who viewed product pages, searched for items, or added products to a cart before leaving. Showing these shoppers relevant follow-up messages can encourage them to resume their buying journey.
What benefits could HomeShop18 gain from using Vizury for retargeting?
Using Vizury for retargeting could help HomeShop18 improve engagement with visitors who had already demonstrated interest. More relevant reminders may increase return traffic and give the retailer additional opportunities to convert undecided shoppers. Measuring responses by audience and campaign can also help HomeShop18 refine its digital advertising efforts.